Objectives
▪ An urban room or city hub functions as the people's third place, providing social, recreation,
and cultural needs, and a place to breathe, enjoy, interact, view, unwind, learn, and connect
other than shopping malls.
▪ A design, which will create a positive impact on the immediate neighbourhood, is more
engaging and inviting, hence, encouraging people to look, pause, stay, engage, and celebrate.

▪ A design, which can be a platform to improve well-being in all aspects, a highly engaging,
empowering, family-oriented and creates a sense of belongingness to the user.
▪ The design should be a highly engaging design, which is open to users from all social statuses,
and ethnicity. An urban place acts as a ‘neutral platform’ or ‘third place’ where activities are
focused and likewise relevant to the city inhabitant's needs, wants, and desires.
▪ A design that compliments and heightens the quality of the urban fabric through its
architecture. The architecture may blend in or be a driver of change to make the place more
vibrant and appealing magnifying the city’s identity and hidden attributes.
▪ A design that is people-centred and activity-driven, where spaces both external and internal
encourage a unique journey and experience for all. Making the regulars, tourists, transient
users, and NGO as caretakers of the place.
▪ The design should that complies with the pertinent guidelines and regulations. Compliance with
buildability, safety, and building requirements and standards.